We are a tech startup specializing in web development looking for a digital marketer to join our team your responsibilities will be as follows :
Create and execute email marketing initiatives to include segmentation, testing, and campaign analysis.
Stay current on email marketing/digital marketing trends and best practices and ensure marketing messages are conveyed clearly and customer-focused; persuasive calls-to-action, proper form and templates, editing and proofreading, message relevancy to audiences and segments, responsive design.
Assist in creating and managing ad campaigns
QA CRM list data such as de-duplicating, cross-referencing against other data sources and marketing automation workflows
Proactively communicate and collaborate with internal team members
Work with management to review campaign performance KPIs; provide feedback and recommend solutions for improvements.
Track SEO and Google Analytics data
Support the team in general as we release new website/app features and content.
Perform A/B, website usability, and website conversion rate testing
Stay up to date with the latest technology and best practices including measurement, KPI’s, etc.
Optimize website for search engines (on-page SEO)
Create landing pages and optimize existing ones
Schedule online events, webinars, digital workshops (Zoom)
Coordinate creation of event material, communication to network and post-event communication.
Manage events in collaboration with presenters, post-event communication.
Manage Strategy Tools Social Media channels.
Create copy and visuals for social media with the help of our Design team
Coordinate schedule of content to promote upcoming events, courses, and community involvement to foster interaction, education, and engagement.
Publish content on blog, hub, social media channels and groups.
2+ years' experience of working on digital marketing role or other relevant position
Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications or other relevant subjects
English competency is a must. Excellent written and verbal communication skills - demonstrated ability to write professional emails to clients and third parties
Proven experience leading digital marketing campaigns, including email campaigns.
Proven experience managing social media & community management.
Strong communication & problem-solving skills
Experience using Hubspot and other marketing automation tools.
Solid web copywriting skills and experience with Wordpress. Basic HTML/CSS experience is a plus
Experience with customer service in any industry
Demonstrated ability to prioritize and to identify when assistance is needed and seek help from appropriate parties
Experience with Adobe Creative Suite is a plus
Experience with Google Analytics
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